Irene McAleese is Co-founder and Chief Strategy Officer at See.Sense, an award-winning cycling and micromobility technology and data company, helping cities transform for more sustainable travel. Originally from Brisbane, Irene has lived in UK and Asia for the last 20 years and has recently returned to Brisbane to set up a sales office for See.Sense. With over a decade of experience spearheading change projects in the transport and telecommunication sectors, Irene brings a rich blend of insight and innovation to the dynamic field of urban mobility.
Leading lead strategy and partnerships at See.Senes, Irene is focused on harnessing advanced sensor and AI technologies to create safer, smarter, and more sustainable urban environments. Irene has been honoured as an 'Export Champion' by the UK Department for International Trade, and as a Board Adviser on Diversity for the UK Bicycle Association, and proudly represent the Women in Cycling Network as an Ambassador.
Irene was selected by Cycling UK as part of their 100 Women in Cycling and is an active member of Cycling Industry Europe, having spent a term as a Board Member and now as Expert Member of their Connected Cycling and ITS Network. her endeavours and dedication were recognised by the Northern Ireland Women in Business Awards for Best Small Business.
What you’ll learn:
How does See.Sense use technology to enhance cycling safety in urban environments?
How does See.Sense's data insights help cities and towns improve cycling infrastructure?
How does See.Sense collaborate with local authorities, research, and othwr businesses to apply actionable insights about cycling?
About the ITS Australia Sydney Summit 2024 and Irene’s session
Quotes
"In risky moments like roundabouts, road junctions, and filtering in traffic, our bike lights detect those risky moments and flash brighter and faster, increasing the visibility of cyclists."
"We wanted to aggregate the data from individual bikes to understand the patterns and challenges cyclists face on the road, identifying hotspots and road conditions."
"Connected data is still new and innovative; transport planners are shifting from traditional survey data to these new insights for decision-making."
"Our data dashboards, co-created with cities, help them utilize data to better report bike usage, popular routes, and funder requirements, ultimately aiding decision-making."
"We learned that while cities need data, they may not always have the bandwidth or capability to use it effectively. Our goal is to co-create solutions that address their needs."
"Cities are increasingly recognizing that it's not just about the count of data but understanding the cyclist's experience and the quality of the infrastructure."
"There's a real movement towards standardizing data collected from different sources, making it more consumable for cities to optimize transport infrastructure."
Links
ITS Australia Summit 2024 Website and Registration
Connect:
Connect with Emily via email: emily@compassiot.com.au
Connect with Byte Size via LinkedIn
Connect with Compass IoT (the producer of this podcast) via our website
Harnessing Data for Safer Cycling